Outstanding Website Design: A Straightforward Definition

German camera maker Leica leans heavily into nostalgia in its website — while still pointing out cutting-edge features and functions. Leica is a brand with a deep and esteemed pedigree, but photography is not an industry that rests on its laurels. While the new cameras are made to look like 1970s throwbacks, the techonology inside is anything but. In this case, renowned publication The Economist put together data visualization tools for its Impact project, focusing specifically on health inclusivity. Opus drives home the organic, natural, and health benefits of its soil by adding the beautiful abstraction of cacti to its homepage hero image. The site's gray tones and white backgrounds help keep the focus on the orange call-to-action buttons and the brightly colored skateboard they use as an example of the product.
What makes their website one of the best designed websites is the exceptional user experience and the way examples of work are presented. In addition to interactivity, this website uses the right color scheme (in particular, the color yellow) to convey a fun aspect. Metadrop is a strong example of how motion design and real-time interactivity can enhance user engagement.
Several lines and shapes are visible as part of the site’s design elements, adding to the site’s visual design. Hors D'Oeuvre is a French creative studio delivering an authentic body of work focused on effortless styles and attention to detail. One of the standout award-winning websites, the Hors D'Oeuvre website is unique, built on a predominantly black-and-white color scheme. Blue Dog skuterysniezne.com is a tavern and cookhouse providing its patrons with food from locally acquired ingredients. One of the best-designed websites, the Blue Dog website features an attention-grabbing image of the interior view of its cookhouse and bar. Finding the most impressive website designs to use as inspiration to create or redesign your own site is no easy task.
Creating a great user interface will facilitate the interactions between you and your website’s visitors and, ultimately, increase conversions. For example, a study performed by Forrester Research found that a good interface can improve conversion rates by up to 200%. On this award-winning website, users can virtually fly through the moons and learn everything about them in an unparalleled interactive setting. The U.S. Air Force created a cinematic website called USAF ECHO where users face challenges in order to test skills like focus, composure, and reaction.
The site serves as a real example of properly executing maps with grid structure while still maintaining excellent visual designs. They have created a niche for themselves in the market with their different approach to footwear and signature style shoes. Their website reflects luxury and premium designs with a minimalistic approach to create an optimal shopping experience for customers.