1xBet Confirmed Its Status As IGaming Industry Flagship At SBC Summit 2026

From September 16 to 18, Lisbon hosted the SBC Summit, among the crucial professional online forums. This year, the global wagering business 1xBet took part in the event as a Premium Sponsor, highlighting both its function in industry growth and the significance of the European area for the brand.


The company 1xBet had its own cubicle, C130, where visitors were dealt with to gifts, tasty cocktails, and profitable deals as part of the 1xPartners affiliate program. The brand likewise presented the Game Zone B855, designed in the style of Paris Saint-Germain, where visitors could relax and have enjoyable. The unique visitor at both locations was famous footballer Claude Makélélé. His striking look drew big attention - he signed autographs, talked with visitors, and took images with the brand's partners.


The 1xBet cubicle was one of the most dynamic and vibrant at the occasion. Guests took part in a prize draw for important rewards, consisting of Nintendo Switch 2 video gaming consoles, tickets to Paris Saint-Germain video games, stylish Jordan Wings Cashmere and Leather Varsity Jackets, and a special Louis Horizon 50 suitcase.


"We were happy to extend our partnership with PSG, launch the very first Global Player Protection Report for Western Europe, and join the Eurasia Leaders panel to assist shape the conversations driving our market forward. The SBC Summit was a great experience - and we're currently excited for 2026!" - Simon Westbury


"SBC Summit is known as the 'Greatest Show in Gaming,' and this year's occasion truly lived up to that track record - from the Legends Match through to the SBC Awards. The top offered an outstanding platform to welcome visitors to our stand, reinforce existing relationships, and develop the structures for new organization opportunities."


The 1xBet booth loved efficient networking - the brand's supervisors highlighted the advantages of the 1xPartners affiliate program, actively exchanged ideas with attendees, and checked out mutual growth chances for future partnership.


An even more vibrant conversation unfolded during the session, EURASIA LEADERS PANEL: Expansion or contraction - which way will the bridge in between continents swing?, including Simon Westbury as a speaker. Experts shared their views on the prospects for operators in the Caucasus, Central Asia, and the Balkans - areas where development is quickly taking hold and new hubs of video gaming culture are emerging.


1xBet set the tone at the SBC Summit and is already getting ready for the upcoming significant events.