Facebook Changes Product Branding To FACEBOOK
5 November 2019
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Facebook is introducing new branding for its product or services in an effort to distinguish the business from its familiar app and site.
Instagram and WhatsApp are amongst the services that will bring the brand-new FACEBOOK brand name in the next couple of weeks.
The main Facebook app and website will keep its familiar blue branding.
The brand-new logo design, which remains in uppercase, utilizes "custom typography" and "rounded corners" so the business's other items and app look different.
The also appears in various colours depending on which product it represents. So, for example, it will be green for WhatsApp.
"We desired the brand to connect attentively with the world and the individuals in it," Facebook said. "The dynamic colour system does this by taking on the colour of its environment."
Facebook's chief marketing officer Antonio Lucio said: "People ought to know which business make the products they utilize. We started being clearer about the services and products that are part of Facebook years ago.
"This brand name change is a way to better communicate our ownership structure to the individuals and services who use our services to link, share, develop neighborhood and grow their audiences."
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US Senator Elizabeth Warren has actually said she wants to break up the huge tech companies such as Facebook, Amazon and Google and put them under tougher policy.
This plan may be seen as Facebook's way of countering, although Ms Warren - posting on Facebook - said: "Facebook can rebrand all they want, however they can't conceal the fact that they are too big and powerful. It's time to separate Big Tech."
Distancing the Facebook brand name - the blue app that's home to almost everybody, including your parents - from the trendier Instagram, a place for you and your good friends, has constantly made great organization sense for Facebook.
And it apparently worked: when Pew scientists asked study participants whether or not Facebook owned Instagram or WhatsApp, 49% of American adults were "not exactly sure".
So why would Facebook make this modification?
It brings numerous benefits. Front of mind: the company is covering itself from allegations it hides how effective it really is by not making it definitely clear they are behind the majority of the biggest apps in social networks.
And Facebook likewise desires to fend off efforts to break it up, by making the case that the company isn't merely a conglomerate of separate, unique apps which might be easily broken up by regulators. Instead, this rebranding argues the firm is one big linked organism, called Facebook.
Facebook has actually come under criticism just recently over a range of concerns.
Its manager Mark Zuckerberg needed to face US lawmakers last month to explain the business's policy on not fact-checking political adverts.
He likewise had to defend strategies for a digital currency, talk about the social media's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica information scandal.
Earlier in the year, Mr Zuckerberg stated the firm was going to make modifications to its social platforms to improve personal privacy.
These included messages sent out by means of Messenger being end-to-end encrypted, and concealing the variety of likes an Instagram post gets from everybody but the individual who shared it.
Does rebranding always work?
Several other big business have attempted rebranding in the past:
In 2001, British Airways turned tail on its strategies to remove the red, white and blue Union flag from its airplane and change it with "world images"
In the very same year, Royal Mail rebranded as Consignia, only to swap back again a year later on
Dunkin' Donuts dropped the "Donuts" from its name last year to attempt to move more into the coffee industry and its share cost has continued to rise
The moms and dad business of Paddy Power and Betfair began trading under the new name Flutter Entertainment in May this year. It said the new name "better reflected the diversity of the group".
'If it ain't broke, don't fix it'
Manfred Abraham, president of consultancy Brandcap, told the BBC: "I'm sure this will be a successful relocation for Facebook. After all, the moms and dad brand name remains strong, in spite of recent difficulties, and advising customers that Instagram and so on are all Facebook business will help with cross-membership.
"The rebrand is unsurprising as it is following a trend - that of simplification. Many organisations are choosing a strong, however pared-back visual recognize and are shrugging off 'flair' in favour of plain."
However, Mr Abraham thought Facebook was right to leave the logo design on its flagship social media platform as it is.
"Facebook's primary website doesn't require a rebrand. The old saying is true: if it ain't broke do not fix it."